Phil’s Diary - [Blog @ http://www.philsdiary.net/]
So, apple are going to make an iPhone, and apparently revolutionise the mobile phone market. I’m not sure quite how they’ll do this yet. I’m not convinced it’ll be the technology that’ll be the cause of the revolution. After all, lots of phones already emulate some of the current iPods features. And of course while there’ll be new stuff, it may not make much of a difference. After all 3G brought us video phone, and blackberry email, and neither has taken the lions share of the market. But what has proved really successful is sms texting, old tech, very simple and very popular.
So I guess that while the new iPhone might manage some neat convergence, and might add some new features, there’s only two ways they’ll revolutionise it. The first is some amazing killer app of the phone. Not sure if they’ll manage it, but would love to be proved wrong, only time will tell.
The other is to take on he business aspect. The way mobile phone packages are done in the UK hasn’t changed that much in years. Minutes, texts, off peak, on peak, cross network.… it’s been the same for years.
If Apple can turn that around then they could well make some radical changes.… but somehow make a few quid, and if they’re doing it in partnership with an existing operator, then they’ll want their share of the loot too.
I guess it’s the later aspect of the iPhone, that’ll be interesting, but don’t be surprised if the next result is paying the same, but in a different way, after all, why would you want to make ‘less’ money than everyone else?
Posted by Phil on January 09, 2007 08:31 PM | Categories: Technology
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